Powwownow investigates the dirty secrets of UK meetings

London, 26th September 2008 – Europe’s leading free conference call provider, Powwownow is taking London by storm with an integrated campaign to highlight meeting faux pas. Statistics revealing meeting attendees’ frequent farting, burping and sexual thoughts are being used to launch the company’s campaign across the capital.

The campaign co-ordinated by integrated direct marketing agency more2, began with research to uncover the nation’s secret etiquette when it comes to business meetings. Over 2,000 professionals completed the survey and the results revealed that 1 in 10 confessed to ‘bad body odour’, 20% felt deep hatred for their colleagues and 35% of men had had sexual thoughts about one or more of their work mates. The biggest faux pas committed though was turning up to a meeting with a hangover; over 28% of us have done this.

The telephone conference brand will roll out the activity across London to promote their free conference call service which is a great way for businesses to save money and avoid meeting face to face – a relief given the guilty confessions of the nation.

The integrated campaign running in October will maximise the results found and will use a combination of media including reverse auction radio, online, pr, press ads in London’s Metro paper and an ambient media stunt at three of London’s train stations to drive awareness for the company.

Andrew Pearce, joint CEO of Powwonow said, “As a challenger brand we wanted to create some standout in the market. more2 suggested an integrated campaign to capture the imagination of Londoners. The survey results led us to create a quirky campaign backed by a serious message - telephone conference calls can help your business save money and time.”

Sarah Sproston, Account Director at more2 added, “We enjoyed creating a truly integrated campaign for Powwownow. The combination of media options will ensure we put telephone conference calls back on the agenda.”

Campaign creative, radio ads and the full survey results are available on request.