If I had £500,000...

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Successful entrepreneurs have that magical touch when it comes to investing their money in both business and pleasure. We asked five owner-managers how they would choose to spend a £500,000 windfall

Andrew Pearce
CEO and founder, Pow Wow Now (conference call business)
Turnover: £5 million

Our company recently established a presence in 12 European countries, so I would use the money to engage with marketing and PR agencies over there. By investing the money in this area of the company, we’d be able to double our turnover. We’d need the marketing agencies in order to localise our campaigns.

We tried to run one campaign in France featuring a man slumped on his keyboard and the tagline: ‘Heavy night? If you don’t want to have a face to face, have a Pow Wow instead.’ That didn’t work well as they found the tone of the campaign offensive. I’d say we would use £150,000 each in Germany and France, as these are the biggest markets for conference calling outside the UK.