Archive for October 2010
If you know us at all at Powwownow you’ll know that we are interested in the environment. So in the spirit of sharing all things green with you, we’ve decided to put a list together of some of the best Green themed videos that we have watched this year.
Number 1. Greenpeace International – Give Earth a Hand video
We love how clever they have been in using hands to portray all the imagery in this video.
Number 2. This is Reality – Clean Coal Air Freshener
This little advert was made by the Academy Award Winning Cohen Brothers.
Dear Simon Cowell,
There was a time in my life when I wanted to be cool and different … Now I can’t be bothered; Now, I embrace pop culture.
Lady Gaga, Facebook, chick flicks – and of course reality shows. They don’t demand anything from you; you can just sit back and be entertained. What else could I ask for?
So, dear Simon, I know you are probably thinking what is the next big thing to bring to our screens, so as a passive (I don’t even vote!) fan (not an expert), I would like to help you decide…
When it comes to Reality Shows I only like talent competitions, my favourite being The X Factor, Britain’s got Talent and dance competitions such as Got to Dance. But please don’t do anything like Strictly Come Dancing – that’s tacky and boring!
The problem is that repeating this shows year after year with the exact same format (with just a couple of ‘wild cards’ which turn out to be not so wild) is a bit unexciting, so what I think you should do is change the format a bit (or completly) – and because you own many of them, you can do whatever you want, like God!
I once saw an X Factor for kids, and that was so good! I also saw ‘Rock Star: INXS’ years ago and I remember that was great! You should also look at other types of entertainment like Tyra did with semi-naked models. What about talent shows for comedians (if they make you laugh they pass!) or film directors or actors (where each week they need to show you a shortcut of their work). Or why not try totally irreverent shows like this reality tv spoof I found recently online – That would definitely turn some heads around!
The Passive Fan
So it wasn’t only the passing minutes and hours that we were counting during our World Record Three-way conference call. Take a look at this list; maybe you can spot some other records;
0 audible snores!
2 “stalker” fans who watched for hours on end
3 cases of Krispy Kreme Doughnuts devoured
7 different dogs jumping on the beds
14 varieties of chocolate nibbled
17 cups of coffee consumed
20 cans of Red Bull slurped
59 toilet breaks
157 tweets from the public
223 comments or questions submitted via the website
899 photographs taken
At least 3,000 annoying train announcements
19,000 unique visits to our websites
35,000 page views on our websites
And 45,000 oyster card wallets distributed.
That’s not all! The ‘Pow’, ‘Wow’ and ‘Now’ characters continued to spread the word, handing out over 16,000 Oyster card wallets on 13th October at Bank, St Pauls and Holborn. And they’re now warming up to share another 30,000 around London. Get yours at:
Waterloo, Kings Cross and London Bridge Stations on 21st October
Liverpool Street, Barbican Station and Farringdon Station on 26th October
The record for the world’s longest ever three-way conference call was achieved on 1st October 2010.
For 24 hours, cricket legend Phil Tufnell, glamour model Jodie Marsh and funny man Patrick Monahan, were assisted by thousands of members of the public, both live and online, as they talked, joked, sang, danced, played games and much more to stay awake.
The experiential marketing event took place on Thursday 30th September and Friday 1st October. Throughout the duration of the campaign traffic was up 200% to both www.upforathreewaycall.co.uk and www.powwownow.co.uk – with 19,000 unique visits and 35,000 page views.
Watch the highlights video below or see the photos and read the top quotes at www.upforathreewaycall.co.uk.