Archive for January 2012
NationalField – “This is social with clear ROI”
If any of you read the Metro on your way to work this morning you may have noticed an article entitled ‘The new Social Network’ regarding the enterprising NationalField. For those of you who didn’t, the double page spread lavished praise on Edward Saatchi’s (yes, the son of Charles Saatchi) brainchild, an internal social network similar to that of Yammer and Jive. Known to some as ‘Social software’ solutions, all of the above platforms are meant to enable a set of cost reduction / productivity increase practices including ‘fewer meetings’, ‘more ideas generated’, ‘less email’ and a significantly ‘greater feeling of community’ within companies.
Powwownow ❤ Pintrest
With the New Year comes a whole host of new innovation! From the pioneering Skillshare, which offers an online marketplace for offline classes, to the increasingly popular Dwolla, a tool that facilitates the transfer of money via social networks and now processes $1 million per day. There are tens of new technologies keeping our office positively buzzing, but it seems there is one website that attracts more kudos than anything else. We just can’t stop discussing Pintrest, an invitation-only site that describes itself as a pinboard to organise and share things you love. The growing phenomenon looks to be this year’s hot ticket in the social networking space, and thus far has managed to attract four million users in little over twelve months.
Pintrest combines two of the most captivating aspects of social media: visual content and sharing who you are. Not to mention, it looks as sexy as any website we’ve ever seen.