Archive for August 2012
Profitability is at the forefront of your business, so here we give our top tips on how to reduce your overheads to maximise your success.
1. Operating Costs
Before you can think about cutting overheads, you need to know how much your operating costs actually are so you can work out what you are dealing with! A good way to do this is to look at the previous year’s expenditure. If you are a start-up then you don’t have this to go on, so there will be an element of guessing, but get quotes from people about office, technology costs etc. and you should be able to predict a rough figure for running your business.
An effective tool in getting the price that best suits you! You will need to develop strong relationships with either suppliers or customers in your business; reach out within your networking circles and see if any of them can make recommendations. Solid relationships will allow you to generate deals that you might otherwise not have access to. Make sure you negotiate the best deal that works for both of you. These relationships will help out immensely if you are ever in a tight squeeze.
So you have a marketing team that creates and designs all sorts of communications for your customers to promote your product/service. Does it work? What’s the level of engagement? How many customers interact with your marketing? Is it cost effective?
If you’re not entirely clear on the answers then it may be time to consider your options.
CRM, or Customer Relationship Management, is in its simplest form, is a company-wide business strategy designed to reduce costs and increase profitability by strengthening customer satisfaction, building customer loyalty, and mining advocacy. If implemented successfully, this strategy can provide a holistic view of your customers in real time thus allowing you to learn more about your customers’ needs and behaviours so that you can develop stronger relationships with them.
eCRM is simply an electronic version of this and in this post we’ll focus on email as the chosen method of communication.
Businesses get started every day; some fail and some go on to succeed beyond all expectations. So what is it that allows a business to do well? One of the core values of a business should be a business plan, if you ask yourself the question, do I need one, the answer should always be – YES!
Here we give you our top tips for why you need a business plan.
So we have mentioned before how important brand identity is to your business and in generating a name for yourself. So it is equally important to protect your brand. But how do you do this?
Well, there are a host of ways you can protect your brand legally as well as socially. Here we give you our top tips on how to keep your brand protected.
We aim to provide the best service possible and are often faced with a range of questions from customers on a daily basis on details of our services.
Therefore we thought it would be useful to pull together a blog post which has our most frequently asked questions; this can then be a reference point if you have any questions in the future. And don’t forget, if you have any questions that aren’t here, you can always contact us and we will be happy to help you out.
Powwownow Frequently Asked Questions
Whether you are working from home, out and about or stuck in the office, keeping in touch with colleagues and clients is vital to the success of your business. There is a need to keep in touch 24/7 nowadays and downtime whilst you run and catch that train to a meeting is no longer a luxury we have. We need to stay in contact with each other at every turn, whether this is to stay ahead of the game, or to keep ahead of competitors, or just to keep your start-up going, keeping in touch is vital.