Although it came into force on 26th May, some of the details surrounding the EU ‘Cookie Law’ are still a little cloudy, with many website owners unsure whether their website complies, or what the consequences are of failure to comply.
This new piece of legislation is intended to protect online privacy by making users aware of the cookies used on any website they visit, and giving them the option to opt out if they don’t want this information to be taken.
Thousands of websites still haven’t complied with the regulations, despite the threat of a £500,000 fine from the Information Commissioner’s Office.
Therefore, giving users the option to opt out of cookies isn’t completely necessary, as long as they know and understand the cookies used on a website before using it. Plus, if a user opts out of cookies – you won’t gain any Google analytics for their visit.
Although the ICO are keen not to fine websites which don’t fully comply, they are looking for signs of moving towards compliance; so if you haven’t yet, it’s very important you at least carry out a cookie audit of your website.
As well as taking the steps to comply with the law, it’s important for a trusting brand-customer relationship that you’re honest from the start about your intentions with cookies on your site.
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