Yesterday I had a meeting with our creative agency to discuss proposals for a gorilla marketing campaign – Powwownow style!
Gorilla marketing for the uninitiated is about targeting consumers in an unconventional way, often in unconventional circumstances. I think it’s the next big thing for Powwownow’s marketing strategy.
So what will the Powwownow gorilla marketing campaign entail? We’ll be monkeying around with it for a bit longer (see what I did there). But watch this space and all will be revealed very soon.