Sales is one of the biggest driving forces in your business, and a lot can depend on the team of sales people you have in your company.
To us, Steve Jobs was one of the all-time best sales people – even though that wasn’t his primary job role. To create a product or service that people don’t even realise they want or need until you have created it, and then to not know how they managed before it… well that is the key right there.
Sales lessons from Steve Jobs
The key factors for sales success are to be confident and know what you are selling – follow our handy tips below and you will start to reap the rewards of great sales tactics.
1. Be different
Apple is now common place and dominates the technology market, but back when Steve Jobs was starting out – he couldn’t have been doing anything more differently. Don’t be afraid of doing something a bit different – go for it and stand out from the crowd.
2. Love your product or service
What makes a great sales person? Someone who believes in what they are selling! Easier said than done in some cases, but the art of a true sales person is to find the key points that do excite you. We guarantee you can find them. If your service or product is dull, then find the reasons that make it not so dull and sell them!
3. Have the experience
Learn, learn and when you think you have learnt it all – learn some more! Experience of the product and knowledge will help you sell, sell, sell. It isn’t a coincidence that most of the shop assistants in the Apple stores know exactly how to answer your questions or find someone who does instantly. That wealth of knowledge has a huge impact on your buying experience. Is it a factor in people buying more Apple products! Of course it is!
4. Don’t be afraid to fail
Most people will have experienced failure at some point, and at the time it can feel like disaster. But the best thing for a successful sales person is to have experienced failure, so you know what you are going up against. Have confidence – don’t delay in making that cold call, believe in yourself, believe in your product or service and the benefits will be endless.
5. Make the effort, get the deals
Sales isn’t a 9am – 5pm job, if you want to be the best sales person you have to live and breathe what you do. Steve Jobs didn’t just go in and do his hours. He dedicated his life to improving and creating a buzz around what some claim to be the world’s greatest products. It is fair to say that we are not all working for Apple and therefore what we are selling might be less interesting, but the same mantra should prevail – make the effort and you will get the deals.
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