Posts Tagged facebook
NationalField – “This is social with clear ROI”
Posted by Craig Mather in Opinions on 18th January 2012
If any of you read the Metro on your way to work this morning you may have noticed an article entitled ‘The new Social Network’ regarding the enterprising NationalField. For those of you who didn’t, the double page spread lavished praise on Edward Saatchi’s (yes, the son of Charles Saatchi) brainchild, an internal social network similar to that of Yammer and Jive. Known to some as ‘Social software’ solutions, all of the above platforms are meant to enable a set of cost reduction / productivity increase practices including ‘fewer meetings’, ‘more ideas generated’, ‘less email’ and a significantly ‘greater feeling of community’ within companies.
Facebook in 2012 – This is where Powwownow stand!
Posted by Craig Mather in Opinions on 27th September 2011
Following Facebook’s F8 developers conference recently, the world’s largest social media site has gone through some pretty big changes; and so for what it’s worth, here is Powwownow’s two penneth worth on the ever-transforming, possibly monopolising giant that is…Facebook 2012.
Facebook has unveiled sweeping changes to its website, including partnerships with major music and film companies, in a bid to transform the world’s biggest social network into a key entertainment hub. The seemingly unstoppable Mark Zuckerberg, founder of Facebook, has announced new partnerships with Spotify, Netflix and the Guardian amongst other media companies as he said that 800 million people worldwide now use the social network.
Facebook CEO Mark Zuckerberg speaking at this years F8 Conference
It’s A Facebook World … Other Social Networks Just Live In It
Posted by Craig Mather in Opinions on 13th June 2011
Twice a year (in June and in December), Vincenzo Cosenza creates a “world map of social networks”, showing the dominant social networks by country, based on traffic data gathered from Alexa and Google Trends for Websites.
In June 2009, Facebook was already quite big, and at the end of that year its accelerating growth became even more apparent. By December 2010, the map was coloured bluer than ever.
The trend shows no signs of stopping this year. How long until it turns all blue? Read the rest of this entry »
So, what does a Social Media Strategist do anyway?
I am now in the middle of my 8th full week as Social Media Strategist for Powwownow and this is the most common question I get asked. I am asked this by other staff members, by people I meet when I’m out and about, by my friends, and last night I was asked by my 82 year old grandmother! Considering she is yet to grasp the concept of the internet, explaining my job to her was no easy task.
One of my friends favourite answers to the; “What is it that you do for a living?” question is “My job does not define me!” And although I do agree with her on this, it is understandably a natural first question for people to ask. Although your job doesn’t necessarily define you it does give people a feel for you and something to talk about with you until they know you better.
The description of what my job depends on your knowledge of the internet in the first instance and Social Media in the second and because of this, before you know it, what I “DO” for a living can dominate the conversation! So in order to keep it short and sweet I have tried and tested a number of explanations in order to find the one which best describes my job quickly. My top two definitions include;
- I promote the company I work for on Facebook and Twitter (or on the internet depending on the individuals knowledge) and other sites like that – but I hate this explanation because it’s not really about promotion – yes that comes into it, but it’s not the main purpose, and it’s not just about Facebook and Twitter.
- I work in Online/Digital PR – but in the long run this description only generates the same questions as saying I’m a Social Media Strategist.
As you can see I’m not exactly making great headway in developing this explanation. I think the reason for this is because it’s not really that easy to pigeonhole my job. Yes it is about Communication and yes my background is PR – but for me being a Social Media Strategist is so much more than that. I use social media as a tool to try and achieve these things like this;
- Making sure we have a strong online presence
- Engaging with our online community
- Providing our current customers with fantastic customer service
- Listening to our customers to see what they think could improve
- Looking for opportunities with new customers
- Listening to our competitors’ customers to identify the mistakes our competitors are making – to make sure we don’t go down the same path.
At Powwownow we believe Social Media work involves every department. The Social Media Strategist is there to build the plan behind it (the what, why, who, where and how), to get people in the company excited about it, to get people outside of the company excited about it, and to manage it. This is what I “DO”– I make it happen!
Oh and just in case you were wondering – I LOVE IT!
Congratulations to Dan Harris, our latest iPad winner!
Posted by Maria Serna in Events, News on 1st June 2010
Over 500 Positive comments, WOW!!!… So we are giving 500 back!
Thanks everyone who took part in our lastest iPad giveaway and for sharing your thoughts about Powwownow – we received some fabulous feedback! Here are some of our favourites – including our winner’s post!
- Dan Harris I like the fact that it just does what it’s supposed to do without any fuss or hassle!
- Tom Pham Simplistically Amazing
- George I I couldn’t live without powwownowI Love it.. You get a card as well!!
Wahoo, I’m hooked. Come on peeps join the Powwownow revolution! - Nicky Orr This is genius! Our friend goes up and down the country, by plane, to meetings which last for 2 hours and I say, “Stop! Pow Wow Now. Because our children can’t afford to pay for this flying habit.”
- Stephen Whittle Brilliant service!
- Dave Bryant As a charity attempting to make cost savings during the recession, Powwownow has been invaluable to us. It’s been possible to hold simple meetings over the phone rather than paying external contributors travel and accommodation expenses. This has allowed us to produce important work at a fraction of the cost in many cases.
- Douglas Brodoff POWWOWNOW is WOWOWOW!
Feeling unlucky? Maybe not…
Share your thoughts on Facebook and win an iPad!!!
Posted by Maria Serna in Events, News on 7th May 2010
http://www.facebook.com/powwownow
It all started with this comment posted on our Facebook page on Tuesday the 4th of May at 1:51pm:
powwownow Be one of the first to get your hands on the new Apple iPad!!!… All you need to do is share on the Powwownow wall what it is you like most about Powwownow
And now, 3 days later, we’ve had hundreds of people who ‘like’ us on facebook and who have shared wonderful comments about our service.
Win an iPad with Powwownow
Posted by Andrew Pearce in Events, News on 5th May 2010
So this is really simple; Powwownow is offering you the opportunity to win a brand new iPad. You simply login to your Facebook account, search for Powwownow, click the ”Like” button at the top of the page and then tell us on our wall what it is you like about Conference Calling with Powwownow.
The winner will be selected at random on the 28th May 2010.
Best of luck
The Powwownow Team
