Archive for September 2009
PowwowPint!
Posted by Carl Pappenheim in Opinions on 30th September 2009
My folks have lived in a village in the rolling Oxfordshire countryside for about ten years now and, despite constant assertions to the contrary, have both become indispensable members of the local community. Dropping in on them has become quite a challenge; if she’s not dashing out to do the church flowers before Girl Guides, he’s off winding the clock in the tower or surveying a new village path. Early in September, however, they pulled together an entirely new contribution to village life: the first ever East Hendred Beer Festival!
We ordered in nine barrels of prime ale from breweries up and down the country and over a hundred pounds’ worth of sausages from the local butcher. We booked the village hall and a bouncy castle. We borrowed a stillage (strong racking) and a barbecue. We even signed up the local wine shop to do a tasting for those with a lighter enthusiasm for beer. It took nearly six months of steady preparation to pull off and, in the end, it went swimmingly. The best part was, the more we organised, the more enthusiasm we got from the local community. People volunteered their time and local businesses agreed to buy programme space to sponsor barrels to help keep the costs down. Read the rest of this entry »
Welcome South Africa and Canada
Posted by Andrew Pearce in Opinions on 30th September 2009
I’m delighted to announce that we have recently launched Powwownow in both South Africa and Canada.
Allowing us as Europes’ leading provider of conference calls to not only offer services within South Africa and Canada, but also allow participants from these countries to join European and American conference calls without the requirement to make an international call.
We hope to be adding more countries in the very near future.
Gorilla Marketing – Unveiled!
Posted by Andrew Pearce in Opinions on 30th September 2009
So it’s time for the big unveiling. Here’s the story of Powwownow’s approach to gorilla advertising…
We took to the streets of London with our new friend, Gonzo the gorilla, on the 26th September to take part in the Great Gorilla Run. Gonzo joined 600 other people taking part in the 7km run, all aiming to help save the 700 gorillas left in the wild.
Educating the masses – WWF style
Posted by Powwownowgreen in Opinions on 22nd September 2009
I was delighted to see the other day that the WWF had released a document onto the web to explain the importance of the forthcoming Copenhagen Summit meeting.
As you may or may not know, it is an event that is crucial to our futures: as the guide says, it is an opportunity to agree on an actionable way forward to reduce CO2 emissions. This is something we have not done and something we must do – and part of the challenge is educating people by spreading content like this on the web. Bravo WWF.
A Grand Canyon In France???
Posted by Andrew Pearce in Opinions on 22nd September 2009
About a month ago My friend and I made the decision to drive to Nice in the South of France. But we both agreed that we would like to take in some of the sights on the way. We set off from Richmond Surrey at around 14.00 on our way for a 16.10 Eurotunnel crossing to Calais, the M25 had other ideas, making us sit in stationary traffic for well over an hour!
We finally made it to Folkstone and boarded the 17.40 arriving in Calais at 19.20 (with the hours time change) and we set about heading to Eperney approximately 300KM from Calais where we had booked ourselves into and the IBIS for a couple of nights.
Gorilla Marketing – It’s arrived!
Posted by Andrew Pearce in Opinions on 21st September 2009
The main event for our gorilla marketing campaign has arrived this morning. Shipping wasn’t cheap, and getting it up the stairs involved four strong boys and an improvised system of pullys! I am really excited about our latest stunt – but it is under wraps for just a little bit longer before we can unleash it upon the unsuspecting public.
Travelling to meetings – Boris Johnson ups carbon footprint
Posted by Powwownowteam in Opinions on 16th September 2009
Boris Johnson’s trip to New York yesterday to attend a press conference – admittedly to promote business travel – got us thinking about one of the main reasons for organising a conference call instead of a face-to-face meeting: time. Whilst he may have had other things to do whilst there, Boris’ press conference probably lasted only an hour, so he effectively travelled over 10 hours (return trip) not including getting to and returning from the airport, for a one-hour meeting. Ten hours which would surely have been better spent in and around his office in London.
Powwownow’s approach to ‘Gorilla’ Marketing
Posted by Andrew Pearce in Opinions on 15th September 2009
Yesterday I had a meeting with our creative agency to discuss proposals for a gorilla marketing campaign – Powwownow style!
Gorilla marketing for the uninitiated is about targeting consumers in an unconventional way, often in unconventional circumstances. I think it’s the next big thing for Powwownow’s marketing strategy.
So what will the Powwownow gorilla marketing campaign entail? We’ll be monkeying around with it for a bit longer (see what I did there). But watch this space and all will be revealed very soon.
The twin towers of decency and responsibility
Posted by Powwownowgreen in Opinions on 11th September 2009
As responsible, green-minded people, we are aware of the big issues facing the planet. We like to think we are not complacent and that we don’t need reminding of the importance of respecting the natural balance around us.
But we can’t help wondering about the uproar caused by the recent WWF ad that was allegedly accidentally on purpose released onto the web over the last week or so. In case you still haven’t seen it, it uses the shock tactics of comparing the unforgettable horror of the 9/11 attacks to the easily forgotten catastrophe of the 2006 tsunami. Their point is that we should remember it because ten times as many people perished. See video below (if they haven’t taken it down yet).
Dont be dumped on
Posted by Helen Pretorius in Opinions on 11th September 2009
One day I hopped in a taxi and we took off for the airport. We were
driving in the right lane when suddenly a black car jumped out of a
parking space right in front of us. My taxi driver slammed on his breaks,
skidded, and missed the other car by just inches! The driver of the other
car whipped his head around and started yelling at us. My taxi driver
just smiled and waved at the guy. And I mean, he was really friendly.
So I asked, ‘Why did you just do that? This guy almost caused an accident
and sent us to the hospital!’ This is when my taxi driver taught me what
I now call, ‘The Law of the Garbage Truck.’
