At Powwownow, we like to do unusual things to let people know about what we do. You may, for example, remember the hands-free kits that we gave away?
Well, we’ve been at it again, and this time we’ve been creating some viral videos for video sharing websites like YouTube and Daily Motion.
These videos were shot as if they were real CCTV footage featuring seemingly unaware office workers who were using their meeting room for their own devices, with amusing consequences. We set up a YouTube channel and uploaded the videos as if we had ‘found’ the clips from real-life offices (we hadn’t, of course; we had set them up and filmed them ourselves). And the message? “Powwownow – repurposing the meeting room since 2004.”
So, in one video, for example, a haphazard office worker practises his golf swing, only to put his club through the meeting room wall. In another, two office workers have a steamy rendezvous under the meeting room table. While in another video, three cheeky workmates improvise with the meeting room table, turning it into a homemade pool table.
Judging by the YouTube comments, it seems there was a mixture of responses. There were the Internet savvy among you who could smell a fish; they knew it was a piece of marketing material. Others weren’t so sure. Most viewers, however, seemed to find the videos funny – which is the most important thing, anyway. Hopefully they found them amusing enough to send to friends and family so they would enjoy them, too.
Of course, we couldn’t keep the fact we were behind the videos a secret forever. So now the secret’s out – it isn’t real footage – it was us all along!
If you haven’t seen them already, check out the Powwownow YouTube channel.
