We started this blog to do two things:
- To get things off our chest, and
- To show the world that Powwownow was more than just a great conference calling company.
But now, looking back at our first year’s blogging, I’m amazed at the quantity, the variety, and even sometimes the quality of the material we have put out.
The stats back it up too. The Powwownow main site gets many thousands of visitors every day, fuelled by our investment in good SEO and PPC – but now the blog is a powerful contributor to our total hit count. And we like to think that anyone visiting the blog will have an even better reason to sign up as a registered user, when they realise how much we care about – and enjoy – what we do.
But what do we talk about? It’s difficult to pin down. We have offered small businesses advice on HR. We’ve revealed how to spot authentic Italian food. We have listed our ten least favourite jobs, and our ten favourite start-up companies.
We have wavered from one subject to another, talking about everything from Primrose Hill and Bastille Day to why grown men like to run around London dressed as gorillas.
And then we have focused on our favourite subjects, one of which is the environment. We are unashamedly green here at Powwownow and proud of the way our product helps people to save the planet. So our blog has helped us to talk about some of the issues that matter to us, ranging from a critique of Flybe’s irresponsible advertising (and our cheeky parody of the same) to environmentally-minded employers to the attack of the Harlequin ladybirds that hit the UK in October.
And then we have our other obsession, which is finding ways to make businesses more effective, which led to blogs that covered subjects as diverse as the Jevons Paradox [really!], workspace design and why eating frogs is not as bad as it might seem.
And who could forget Cake Club and Movember?
All in all, a pretty full, varied and exciting year. Many thanks for reading, and we hope to bring you more in the New Year.
Love and festive best wishes from the Powwownow Team.
