Europe’s leading free conference call provider, Powwownow, is taking London by storm with a new and very cheeky little campaign encouraging people to have a threesome for free at work!
Th
e sexy campaign called ‘Up For a Threesome’ will kick off with guerilla activity today at the launch of Mayor of London, Boris Johnson’s London Bike Hire Scheme. There, specially chosen representatives of Powwownow will distribute free ‘key holders’ perfect for carrying both a cycle hire ‘key’ and a credit card which give the public access to the scheme.
The campaign dreamt up by consumer engagement agency, Hotcow will see ’threesomes’ taking place on a three-seater bike in and around Victoria.
The campaign will build from the guerilla activity running in July & August to a fully integrated cross-platform campaign including, radio, print,online advertising and PR.
Powwownow embraces social media as an engagement tool and this campaign is no exception. The Twitter handle @upforathreesome will be used for updates during the promotion and Powwownow’s Facebook page will keep their 600 followers informed with delicious little tasters….like ‘you don’t have to be French to have a ménage à trois’
Andrew Pearce, CEO of Powwownow said, ‘We loved this cheeky concept and we wanted to have a bit of fun with it! We hope it will encourage people to cycle to meetings, and if they can’t then why not Powwownow instead?’
Join in the conversation on Twitter!
Have we got you thinking the three way? Why not follow us on Twitter and tell us who you’d most like to have a threesome with… Let’s make #pwnthreesome the latest trend!
