CRM – Our customers are important to us

No matter what stage you are in business, a start-up or a big multinational, you never stop learning. We are a relatively young business and proud to say that we’re doing well. Since our customers and their needs are at the heart of what we do, we make significant efforts to continually improve our products [...]

Personalisation: The Starbucks way.

We don’t know if you’ve noticed, but Starbucks, in a very American way of personalising their customer service in the UK, have now started wanting to call you by your name. This ordinarily wouldn’t be a problem; here at Powwownow we’re all for personalisation, but in this instance, it all seems a little insincere. Apparently [...]