CASE STUDY: A Million Minutes in a Day

With the first quarter of the year firmly under our belts, we are strongly on track to meet our ambitious targets for 2013. This follows on from a momentous 2012 for Powwownow, with not one but seven ‘Million Minute Days’ being achieved. This meant that on those days, Powwownow users spent over a million minutes using the conference calling service.

To achieve such a traffic rate in normal economic times would have been an achievement. To do so during today’s recession is something worth shouting about.

First it is important to note the key reasons why people choose to use conference calling: to save time and money. Simply put, conference calling cuts out the hassle and expense of travelling to meetings and using a video call even adds that personal touch.

Meeting Targets

Meeting Business Targets

© Zvonkomir | Dreamstime Stock Photos & Stock Free Images

Motivations for using a conference call service covered; why choose Powwownow as the provider?

There is obviously a range of factors considered by businesses when making this choice but primarily this again comes down to time and money: Powwownow is simple and affordable to use. With a clear one step sign-up for making a conference call it is easy to use and also explain to other potential call participants. The affordability comes from customers only paying the cost of their own phone call, without any additional contracts or bills.

It becomes even more prevalent to save these resources during an economic downturn, such as now. Since 2008 when the recession first hit, many companies have had to introduce stringent cutbacks. Affordable tools and services that enable businesses to save money and potentially avoid unpleasant cutbacks have therefore become even more appealing.

Similarly, with many companies unwilling to offer the salary increases that would usually be expected, it has become increasingly popular to offer non-monetary incentives, such as remote working. This is made significantly more effective through the use of reliable and affordable conference calling, video and web calls.

Powwownow’s products have been able to help companies facilitate this increased demand for money-saving tools and effective remote working. The product range has also been expanded through the development of new collaboration tool, Powwownow Engage. This has a range of functionality such as screen sharing, instant messaging and HD video calling, which makes engaging, communicating and working together easy.

As a result of this increase in service demand, Powwownow has actually bucked the economic trend, growing in size from being only a handful of people in 2004 to having more than 60 members of staff in 2013. In 2012 alone the company saw 30% growth, with Powwownow achieving an impressive annual turnover of 10.2 million per annum.

When asked about how Powwownow has succeeded and grown as a small business through the recession, CEO Simon Curry commented: “The achievement of our first ‘million minute day’ at the end of 2012 was a massive milestone for us. Testament to all of the hard work and man hours that our team has put in to growing and developing the company, especially through these economically gloomy years, this really is something that we are hugely proud of. Never satisfied to sit back and take our industry leading position for granted, we are always striving to better ourselves and are now looking for the next challenge. We believe that conference calling shouldn’t be seen as an expensive luxury but as an essential, practical and reliable money-saving tool.”