CEO Comment – Driving Momentum

One of the hardest things to do in business is to build momentum. But once you have achieved this, the next obvious challenge is sustaining it; something we’re all striving to accomplish. Getting your business off the ground and on a roll is hard work, but once you are there the last thing you want to do is fall off.

Keeping up momentum is difficult and, here at Powwownow, we are fully aware that the only sensible way to successfully sustain business is through change. We are constantly changing and evolving our strategies; this is key when looking for the next gap in the market and you should never adopt a ‘one-size fits all’ approach. The pain points of SMEs are always at the fore-front of our minds and we are constantly looking into how we can adapt and change to benefit them (it’s even in our brand proposition). I believe this is why we have grown so quickly over the last few years and why we continue to do so at such a rate.

We are currently reviewing our customer engagement programme in order to take this to the next level; we’re always asking what else can be done to make our customers happier. How do we give them exactly what they need? We continually gather insights into what our customers are after and make sure we execute these requests as effectively as possible.

But it isn’t just about giving existing customers what they need – it is also about providing for prospective customers. What is it that a prospective customer is looking for – something they are not getting from another provider? Well, then how do we entice them over and make the transition as smooth as possible…?

Across the board, our team is constantly looking at ways in which to develop new offerings and new initiatives as a means to drive forward business. It’s important to get buy-in form everyone to make sure that all are on the same page and are willing to do their share to keep the momentum train going. There’s nothing worse than derailing if and when the track changes, so make sure you factor in challenges along the way!

Thanks for reading.