To what extent does on-hold music have an effect on people?
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To what extent does on-hold music have an effect on people?

25th September 2014
By Jacqui Beel

Find the best on hold music

As the UK’s leading free conference call provider, we have launched a new on-hold music campaign this week in a bid to better the music our customers hear whilst waiting for other participants to join their call. Check out the new music now or take our fun quiz to see which type of music suits you best. 

With the belief that music can play a large part in altering people’s moods, boosting people’s confidence and preparing people for certain situations we have surveyed the nation to find out exactly what extent music has on individuals and the relationships people have with different songs.

Our survey of 2,000 respondents has shown that ‘Happy’ by Pharrell Williams is the most common tune Brits listen to for a boost in mood and motivation.

The data has also shown that residents of the North West of England, including counties such as Manchester, Cheshire and Lancashire, find music the most powerful mood booster with 85% of people questioned, admitting to turning to music if they are in need of an emotional boost.

For the majority of people in this area this comes ahead of chatting to friends (65%), doing a physical activity (40%) or going to a restaurant (22%).

This compared to 80% in London and just 73% in the West Midlands as the North West, renowned for its production of famous musical sons and strong clubbing scene, lived up to its reputation.

Listening to music also came out on top as the common preferred method of psyching oneself up for something important (34%), with speaking to friends or family (21%) and taking a walk (19%) coming in second and third place respectively.

The results also showed that 34% of people from the North West listen to music to calm themselves down, narrowly ranking second behind taking a walk (39%).

London residents however (84%) listen to music to gain inspiration in the workplace, in the gym or in other aspects of their everyday life, higher than any other region in the UK, and (81%) are most likely to turn to music when they are in need of a pick me up as, believing it acts as the biggest mood enhancer over other activities such as chatting to friends, eating at a restaurant or any physical activity.

The data, which also detailed the public’s inspirations, found that over half of London residents surveyed (52%) admit they choose the music they listen to based on how they currently feel, however rock music (20%) is the genre most popular for increasing motivation and classical music (18%) is the genre most commonly selected for a boost in confidence.

64% of Londoners also admit to having a guilty pleasure song, which takes them back to their youth, making them feel excited.

Although not at the top of the league table, people from the East Midlands, which has been revealed as the area of the UK where people are most reluctant to embrace modern technology and where most people feel they could happily live without it, still think music works as a mood enhancer (74%) and that on a scale of 1 – 10 music changes their mood at number 8.

30% of residents also admit turning to music to gear them up for certain situations.

60% of East Midland surveyed residents state they could happily live without their mobile phones. The common belief is that mobile phones are more of a luxury than a necessity. The survey also shows over a quarter of residents (30%) from the East Midlands and surrounding areas own, on average, less than one computer per household, go on the Internet for less than 60 minutes per week and do not listen to music whilst on the go.

Commenting on this, Rob Gorby, Marketing Director at Powwownow, says:  ‘’Despite the East Midlands common impartialness to modern technology, it is interesting to see that the majority of residents still turn to music to boost their mood over other activities such as going for a walk.

‘’It is interesting to see the varying attitudes towards music and its ability to inspire and motivate between regions.

“Music has long been used in other spheres to inspire people, such as when exercising but perhaps not everyone would associate it within a workplace environment but the people of the country have spoken.

“The productiveness of having music in the workplace is something that has long been debated and these results clearly show that Brits feel it can have a positive effect. We try to think of the effect songs will have on people when selecting our on-hold music, which is why we offer a range to suit most needs.”