To have a successful company, especially as a start-up or small business, you want the best team available. So you need to develop a diverse team rich in skills, experience and viewpoints. There is no point having the same types of people on the board – there would be no challenges and therefore no great invention, risk or growth would come.
With this said, gender can make a measurable difference when looking to pull a board/management team together.
I believe that there should be a well-mixed balance of both men and women. As a business you are more likely to challenge the status quo and think about things differently when having a mix of people.
Things have moved along in recent years, a statistic from the Government is that women now account for 17.3% of all directorships, up from 10.5% in 2010. So we are moving in the right direction.
I think it is understandable that women and men have different traits on the whole and in general offer different qualities and look for different things. Having both men and women representing your company will allow your business to stay ahead of your counterparts who may only have men or only women. And I’m not just talking about the board here either, a well-balanced management team will mean your employees will have a mix of people they can approach should they ever need to.
Board quality and effectiveness are strengthened by all types of diversity, gender included. So if you’re looking to stay ahead of your competition, take a look at your board.
Does your business have a gender-balanced board? What benefits have you seen?
Our Head of Content Marketing, Jacqui Beel highlighted that it’s time to adapt or we risk losing a generation of talented women. See the full article here.