This week we launched our 2015 media campaign. As you probably know we like to push the boundaries and create remarkable advertising that cuts through the noise and gets people talking about us.
As a business we try to relieve some of the pain points that businesses face. One of those pain points is travelling to meetings, not only the cost of travel but also the time and stress of it. This was the premise behind our latest media campaign.
For those that live or commute into London or in fact any town or city, it can be horrendous! A leaf on the track can cause hours of delays, the sheer volume of people on the tube or the ridiculous traffic jams as they continue to do road maintenance. Our new campaign ‘Avoid the Horror’ focuses on all these ‘wonderful’ elements that make commuting to work and travelling to meetings a nightmare.
The campaign which will be featured across several radio stations including Magic, Absolute, Capital London, LBC and Talk Sport. As well as on the London underground, taxis and at mainline rail stations kicked off and will run for several weeks.