We use the recent British Airways advertising campaign to highlight that travel for business loses its sparkle when you’re on the road away from your family
In light of the new British Airway’s advertising campaign ‘Look Up’, we have questioned whether travelling for business is in fact magical? British Airways claims with its new digital billboards across London that flying can be magical and the world is ever increasingly accessible. We couldn’t agree more, travelling to new places is wonderful – to explore the world and see so many places, but our question is, when travel is for business does the magic stay alive?
With this in mind we looked into the pitfalls of travelling alone for work.
Don’t get us wrong, we love the British Airways advertising campaign and we truly agree that flying for fun is truly one of the most magnificent things in the world. But when technology is so easily accessible and the world can stay connected without having to travel, wouldn’t it just be easier to have a conference call instead?
What do you think? Get involved in the debate: #couldhavestayedathomeandconferencecalledinstead