What is a webinar and how do you hold one successfully?
What is a webinar?
A webinar is a seminar conducted over the web. Applications used to run these enable users to present to a group of people, generally with the purpose of generating leads or educating the viewer in some way. The presenter can usually present their screens for slide shows or demonstrations, conduct polls and questionnaires to gather information, and even invite guests from other locations to co-host the webinar with them.
Why host or tune into a webinar?
At times, businesses have the budget to hold real-world events that involve costs such as venue hire, catering and travel. However, on other occasions, holding an online event with the ability to incorporate visual, audio and chat as well as interactivity like polls and Q&A’s is the way to go. Whether launching a new product, trying to generate leads, or looking to conduct an internal training sessions with staff, webinars are a cost-effective way to deliver a compelling presentation.
Professionals will usually tune into a webinar if they are interested in the topic being discussed or the host who is presenting. For example, some people may be interested in a certain product and may be looking for more information to decide whether to make a purchase, whereas others may be looking for information related to their workplace. Either way, the people that sign-up to a webinar are usually looking to learn something new.
How to run a webinar?
Setting up a webinar is a simple and seamless process that can be managed from one place via desktop, tablet or mobile. Users can choose a time and date that suits them, add presentation slides, choose a guest-host and invite participants with just a few clicks.
Once set up, making the webinar as engaging as possible should be a priority. This could mean developing visually appealing presentation slides that are going to draw the audience in or choosing guest speakers that are experts on certain topics. Adding polls or Q&A sessions are also a great way to add an interactive element to your webinar to stop people zoning out and not paying attention. Whichever method is used, making the webinar as informative and interesting as possible will keep the attendees engaged, making them more likely to convert to a sale or leave positive feedback.