TOP 10 TIPS TO HOLDING A WEBINAR

When you want to reach tonnes of people and deliver awe inspiring (aim high) presentations then webinars should be your go to tool. With interactive features like polls and Q&As, combined with awesome data collection tools, they can be a great educational or lead generation tool for businesses of all shapes and sizes!

One of their charms is that they are a lot easier to set up and organise compared to a real-life event. Make no mistake though, they still require prep. So, here are our top 10 tips on making any webinar a roaring success!

  • Select a convenient date & time
    This first tip may sound obvious. Select a date and time that is convenient for your audience to maximise attendance. There’s no point choosing a time when your audience are pressing the snooze button on their alarm for the twelfth time or are busy on the school run. Take into consideration the audience you are aiming to engage and plan around them. Tailoring the date and time of your online event to suit your audience will ensure it is a success on the day.
  • Choose an interesting and engaging topic
    This will be dependent on your goal, but whatever it may be, make sure the audience care about the content. You’re competing with a bajillion things, all fighting for your audience’s attention so make sure you are providing a valuable experience for your audience. Leave a lasting impression.
  • Capture information about your attendees
    Webinar wizardry means you can collect useful details about your attendees such as the person’s name, email, size of their company all resulting in better leads. In turn, providing a helping hand for your sales team and allowing your marketing team to better move contacts along the brand journey.
  • Be creative
    Webinars as a platform encourage creativity. The rich feature set offer you the perfect tools to mix it up and spice up your online events. By presenting your audience with an event that is full of variety it will prevent them from taking a trip to snoozeville and keep them engaged. Create events that feel unique to your audience.
  • Up the interactivity
    You want to make sure you are making your event interactive. This will help your audience feel part of the event and not just a passive viewer who has no control. Keeping them involved will stop them from zoning out and fantasising about everything other than your webinar. Integrate polls, Q&As and questionnaires, showing your audience you are genuinely interested to hear what they have to say.
  • Check your internet connection
    A poor internet connection could impact the presentation quality significantly, especially if people can’t hear a word. To avoid this, use a physical phone dial-in number to ensure you are audible to the audience and ask a colleague to listen in to the live version so that they can alert you to any issues during the presentation.
  • Practice makes perfect
    You’ve heard it before but rehearsing your webinar before will help reduce those pre-event jitters! Webinars can have audiences of up to 1,000 people, so practice to save yourself any large-scale embarrassment.
  • Ask for feedback
    Once your online event is complete, ask your attendees to complete a brief questionnaire on how they found it. This feedback is essential to improving your presentations in the future.

    As well as interaction during your event there is no harm in asking your audience to fill out a quick survey once it finishes. This will help you knock any future events out of the park!
  • Focus on the follow up
    Don’t forget to follow up with any leads your online event has produced. These people have shown interest in your brand, so keeping them engaged is crucial. Taking the time to consider how you will follow up with your leads, for example, sales team involvement, marketing processes and recording contact data, are all key processes to consider.
  • Keep it short and sharp
    And finally keep your content concise, no one wants to read a slide that looks like a page taken straight from a novel. Mix up your mediums, illustrating with images, video and diagrams. This will keep your attendees engaged and on their toes.