3 ways webinars can engage employees and drive productivity
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3 ways webinars can engage employees and drive productivity

8th August 2019
By Tom Ladle

When you think of webinars – what do you think of? Our guess would-be large-scale event to share company insights with the wider world or announce a new product, both very much customer facing. What if we told you that they’re also a fantastic product to use internally? Whether this be for training purposes, teaching employees about the values of your company, or sharing the latest company updates, the list goes on. We want to offer some insights of our own and let you know how you can best use webinars to engage employees and drive productivity.

Get creative

Webinars encourage you to get your creative juices flowing. No one wants to sit through a four-hour long presentation full to the brim with stats, charts and more charts (apologies to any chart fanatics out there). With webinar software you have numerous ways to deliver your content and to keep employees engaged – you may just have to go for broke!

Variety is the spice of life (so they say), so there’s no reason not to keep your content varied. Feel like people are drifting further away from your presentation? Bang! Hit them with a video or vice versa. The more you put into your webinar the more you’ll get out.

If you’re aware that training can make a perfect recipe for a lullaby, then use your webinar and your creativity to turn these conceptions on their head. We’re not saying that your training webinar should include disco balls and party poppers but adding some variety to your content is a simple way to increase engagement. Engaged employees are productive ones.

Leave a lasting impression

Webinars can be used to present on a wide array of topics and are a great way to gather insightful feedback on those topics. Get your employees involved. With features such as Q&A, polls and surveys, it can be a great tool for interacting with your staff. If you want to get feedback on the latest company changes, how you can improve company culture, what the next away day should be, (you get the gist). It doesn’t have to be used for strictly corporate purposes, have some fun with it!

By getting your staff involved they are much more likely to stay engaged and productive. The point is, make sure you know what you want to achieve with your webinar and that it leaves a lasting impression. Everyone has attended a meeting that they weren’t too fussed about, with webinars you can avoid this by choosing topics that staff are invested in. They provide an ideal platform to create a spectacle!

Educate, educate, educate

Another tip to keep people engaged is to teach them something new (knowledge is power). A big old downer on productivity is feeling like you’re stuck in a rut.  You’re not being challenged, and you feel like your progression is coming to a halt as you’re not learning anything new. Well, ta-da, use webinars as a resource for learning. We’ve mentioned that they can be used for educating the wider world about your company, but the same can be said for educating your staff.

It’s a nifty resource if any of your staff are eager to learn more skills and a great way to show off what other departments in your company are up to. With the certificate and training feature you can even include a pop quiz, or a full-blown exam, a surefire way for you to test engagement and productivity. Just try your best not to bring back vivid memories of sitting in a sports hall, uniform on and calculators at the ready. Use the platform to make learning as exciting and fulfilling as possible and drive productivity.

Get wowing!

That’s right get wowing with webinars! These are just some of the ways you can use a webinar to create a super workforce. It may take a little bit of practice, but it’s worth it. Don’t let this hold you back from trying something new and exciting. The platform is always there to give a helping hand by providing post-event reports so you can separate the webinar wheat from the webinar chaff. Use webinars to engage employees and drive productivity. Over and out folks.