Flexible working makes your company hot stuff
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Flexible working makes your company hot stuff

6th August 2020
By Tom Ladle

With Coronavirus resulting in remote working, it’s an important time to look at how flexible working could be adopted for good. The younger generation recognise the need for a better work-life balance. Over 7 in 10 (73%) UK employees under thirty years of age say flexible working makes a job more attractive.

The older gen and flexible working

Companies can no longer neglect the need to offer flexible working if they’re hoping to attract the best young talent. Older generations have less of a need for flexible working, 65 per cent of over-45s would look for more flexibility as part of a new job, and 57 per cent of over 55’s feel flexible working options are important to their employment needs. This in no way indicates that it isn’t important to the older generation, just less of a necessity when compared to the younger generation.

Investing in software is key for flexible working

One of the biggest reasons for the reluctancy to embrace flexible working is the impact it would have on communications, with 45 per cent of decision makers believe that this would be a key issue. What we’ve seen in lockdown is more companies investing in remote working tools, such as conference calls and video calls. Although, with the increased usage and reliance on technology, there has inevitably been more issues with technology. This stresses the importance in investing in high quality and reliable tech (hint, like ours). Alongside offering flexible working, investing in the latest software is key for millennials.

What the future holds

So, what does this all mean and how will it impact the future of work? Well, it is further proof that companies need to seriously consider implementing flexible working into their policies. The demand is growing and this needs to be met by businesses.

Although results indicate that it is the younger generation that really dig flexible working, the current situation has seen a much more drastic shift towards remote working than anyone could have expected. This has quickly ousted the idea that remote working is detrimental to productivity, 62 per cent of decision makers said productivity levels have increased at their company since lockdown. With increased investment in technology 72 per cent of decision makers believe their business can now adequately support their staff when working remotely.

Businesses and employees alike have now experienced the benefits from working remotely. Increased productivity, a better work-life balance, improved mental and physical wellbeing to name a few. The younger generation represent the future and the current situation will result in a shift in attitudes around flexible and remote working. Like we have done for many years, we urge businesses to seize this as an opportunity and not lose out on talent by not meeting expectations!

Andrew Johnson, Managing Director of PowWowNow, said: “It is evident that many workers- and younger workers in particular- are looking for employers to provide more flexibility around the hours they expect staff to work, and where they can work from.

With businesses having adapted to the Coronavirus pandemic by investing in the technology needed to allow their employees to work away from the office, it is clear that the way forward is to embrace this shift towards more flexible working as we look to the years ahead. If companies are to regain strength following the pandemic, they will need to attract new talent by demonstrating they understand the move away from traditional working practices and are embracing change.”                  

Survey information

  • Survey carried out by Censuswide of 2,000 office workers in January 2020
  • Survey carried out by Censuswide of 250 decision makers in May 2020