If you are producing content that is beneficial to your audience, it’s likely they will tune in. This may be to learn about that awesome new product you’re launching, or you’re just flexing your brainpower on a certain topic. Either way, the people that sign-up to an online event are usually looking to learn something new.
Once set up, making it as engaging as possible should be a priority. This could mean developing visually appealing presentation slides or choosing guest speakers that are experts on certain topics. Adding polls or Q&A sessions are also a great way to add an interactive element. Whichever method is used, just have some fun with it, if you’ve had fun producing it, it’s much more likely your audience will have fun viewing it. This will make them more likely to convert to a sale or leave positive feedback.