In order to need something, it’s probably best to understand what it is you need. A webinar can be summed up as a platform that allows you or your company to host large-scale events. The reason for choosing this software varies company from company but we thought we’d highlight our top reasons for adopting the software and how it can work wonders for your business (drum roll please).
Let’s get straight to it shall we? This software is a fantastic platform for generating leads. ‘But how do webinars generate leads?’ we hear you shouting. With features such as custom registration, pre and post event surveys you can make sure you’re only targeting the best leads. No more wasting time for your sales team, who are following up with consumers who have no interest in what you have to offer. It also provides a fantastic opportunity for your marketing team to develop specific targeting strategies based on the leads being generated. If you continue to utilise the platform in an effective manner, you’ll have so many leads you’ll be all tangled (get it?).
Not always but most of the time. The point is this software provides an invaluable opportunity to hear directly from your consumers. Q&As and polls help you better understand how your audience feel about the content you are showcasing. Don’t feel to downtrodden if there is constructive criticism, this will only help you improve for next time (found the silver lining). One report found that 92% of attendees want a live question and answer session at the end of an online event. Why have we included this stat? Well it shows that customers are more than willing to interact with the platform, more importantly willing to interact with your brand. The platform is ideal for mass interaction on all manors of things, helping you better define your target audience and ferreting out your most valuable customers.
As a company you can have both, a gorgeous brand and valuable insights. The platform provides an affordable way to get your brand out there, rather than shelling out tones of cash on expensive marketing and brand campaigns. But how do you brand a webinar? Your audience don’t want to see you constantly shoving products in their faces, all buy, buy, buy. They want to also trust you as a brand, feeling reassured that you know your market and your positioned as a thought leader. With this software you can make that happen. Use webinars as an opportunity to share your insights with the world, consumers are much more likely to appreciate you as a brand if you offer some words of wisdom! This can be anything that as a company you feel particularly passionate about, just make sure you have expertise in the area, to avoid any ramblings. If you continue to hold online events that provide value for your audience, then they in turn are more likely to provide value for your business (a no brainer).
So, there you have it, our top 3 reasons why you should adopt webinars. There are many more reasons but if we were to go through them all, this post would be significantly longer, and we understand your time is precious. We’ve tried to keep our content concise and valuable, like how you should approach your online events. Peace out.