How to create a desirable company culture and make a ROI
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How to create a desirable company culture and make a ROI

13th August 2019
By Hayley Dawson

Teamwork makes the dream work. A desirable company culture comes in many forms. It could be free fruit and coffee, amazing away days, regular after work drinks, anything that lets your staff know that they are valued. Creating a culture that promotes teamwork, peace, love and positivity is much more likely to be successful than one full of boredom, negativity and general bad vibes. So, let’s get started, shall we? Here are our tips for creating a happy workforce, one that produces a ROI.

Health is wealth

Companies with high levels of employee engagement are shown to be over 20% more profitable[1]. Creating a healthy culture isn’t just about getting your five a day (although, this is part of it). It’s also about creating a space where people feel comfortable and happy.

You get out what you put in. If you want to make a ROI then you have to invest in your employees well-being. Create a supportive and uplifting environment, no one want to be stepping on eggshells (yuck).

This starts with the hiring process. It’s important to outline to any potential employees your companies’ key values, whether this be wacky Wednesday (not sure exactly what this is) or Hawaiian shirt Thursday, you want to make sure all your staff are a good cultural fit. This will hopefully keep unnecessary tension and bickering at a minimum.

Goals, goals and more goals

Okay so don’t drown your staff in goals, but you do want to make sure that your staff are aware of what they are working towards. Everyone wants to feel like they are making a positive impact and if they are in the dark as to what they are working towards, then things get a bit tricky. When goals are achieved then shout it from the rooftop (not literally, might get some weird looks). Let people know they are doing a good job; this will have a knock-on effect across the company.

Limber up

Get rid of the old and make way for the new. The standard nine to five is on the decline with more and more people wanting to work flexibly. Our 2019 flexible working survey found that 81% of people believe flexible working would make a job more attractive to them and 79% believe working flexible would make them more productive.

With a host of conferencing tools available such as conference calling, video call and webinars it’s easy to keep out of office workers in the loop.

Offering and encouraging flexible working is a wise move when it comes to creating a desirable culture. Knowing that if you need to you have the option to work from home is attractive to many. People have hectic lives and if you can show that your willing to compromise and empathise, you’ll get more out of your staff and potentially more of those juicy profits.

Bonus coming up, flexible working can save some mullar. Happier employees translate to loyal employees, meaning you can save some money that otherwise would have been spent on recruiting. Result!

Incentivise with incentives

It’s not just businesses that want to save money, people also love saving a pretty penny. Incentives are a great way to do just that. You could introduce a ride to work scheme, a beer fridge (for after hours, obviously). Just offering something that lets your staff know that they’re hard work is being noticed. If you invest in them, they’ll invest in you.

Incentives don’t have to focus on saving money, they come in all shapes and sizes. Incentives are a way of providing your staff with opportunities that wouldn’t be available to them if they didn’t work for your company. This could be offering them education and development opportunities. Win win. Your staff learn something new and in turn become more efficient and productive employees. Helping you secure a ROI.

Get crafting

Begin shaping your culture for the better today. Company success starts and ends with the people working for that company. Reflect this in the culture and you’re on to a winner. A positive environment will reflect positively on your business and help you create a culture that is desired, making ROI’s left, right and centre.

[1] https://insights.breather.com/roi-employees-productive-happy/