WHAT IS A WEBINAR AND HOW TO HOLD ONE SUCCESSFULLY
What is it?
A webinar is a seminar conducted over the web. You can present to a significant amount of people, in the 100s if you’re lucky. The general purpose is to generate leads or educate your audience in some way. They’re often a feature rich platform with slide shows or demonstrations, polls, Q&As, surveys and more.
Why host or tune into one?
They are a great way to reduce those pesky costs that often come with hosting a real-world event, such as venue hire, catering and travel. They also provide a fantastic opportunity to engage your audience through various forms of content and collect controlled customer feedback through polls, Q&As and surveys. Whether your aim is to generate new leads or to take some of the burden off HR with internal training, webinars are a cost-effective way to deliver exciting and engaging presentations.
If you are producing content that is beneficial to your audience, it’s likely they will tune in. This may be to learn about that awesome new product you’re launching, or you’re just flexing your brainpower on a certain topic. Either way, the people that sign-up to an online event are usually looking to learn something new.
How to run one?
The setup is a simple and seamless process that can be managed from one place via desktop, tablet or mobile. Users can choose a time and date that suits them, add presentation slides, choose a guest speaker and invite Guests with just a few clicks.
Once set up, making it as engaging as possible should be a priority. This could mean developing visually appealing presentation slides or choosing guest speakers that are experts on certain topics. Adding polls or Q&A sessions are also a great way to add an interactive element. Whichever method is used, just have some fun with it, if you’ve had fun producing it, it’s much more likely your audience will have fun viewing it. This will make them more likely to convert to a sale or leave positive feedback.