Top 10 tips to holding a webinar

Webinars can make it easy for users to reach an audience and deliver presentations that drive results. With the option of adding interactive features like polls and Q&A’s, combined with the ability to collect key details about registrants, webinars can be a great educational or lead generation tool for businesses of all sizes.

Although webinars are much easier to set up and organise than a real-life event, there is still a lot of preparation required. From attracting attendees to perfecting the follow up, here are 10 tips to help make any webinar a roaring success!

  • Select a convenient date & time
    This first tip may sound obvious, however selecting a date and time that is convenient for your audience is crucial for maximising attendance. First and foremost, think about the profile of the people you want to sign up. Will they be at work and if so, should you schedule the webinar around lunch time? Are they likely to have kids and if so, when do the school holidays start and end? Tailoring the date and time of your webinar to suit your audience will ensure your webinar is a success on the day.
  • Choose an interesting and engaging topic
    Even if the objective of the webinar is to generate leads, try not to make the content salesy. People want to get value from marketing content, so ensuring the message of your webinar is as informative and interesting as possible will help to leave a lasting impression.
  • Capture information about your attendees
    Webinars are a great way to capture details about attendees such as the person’s name and size of their company, which can lead to several advantages during the follow up. For example, Sales teams can use the information to guide their conversations when contacting leads, whereas the marketing team can help to move contacts along the brand journey.
  • Be creative
    Breaking through the noise and proving to people that your webinar is worth registering for can be tricky. Therefore, try to be creative with your promotional material, whether that be with the design, message or channels you use. This can really help to make your webinars feel unique to your audience.
  • Up the interactivity
    Make your webinar as interactive as possible to encourage engagement and keep people interested. In a real-life presentation, it is usually very easy to tell if your viewers are zoning out, but this becomes a lot harder when presenting online. By integrating polls, Q&A’s and questionnaires, you will keep your audience involved and stop their attention from wandering.
  • Check your internet connection
    A poor internet connection could impact the quality of your webinar significantly, especially if people can’t hear a word. To avoid this, use a physical phone dial-in number to ensure you are audible to the audience and ask a colleague to listen in to the live version of your webinar so that they can alert you to any issues during the presentation.
  • Practice makes perfect
    Rehearse your webinar before you go live. Webinars can have audiences of up to 1,000 people, which means that troubleshooting mistakes in advance can save embarrassment on the day.
  • Ask for feedback
    Once your webinar is complete, ask your attendees to complete a brief questionnaire on how they found it. This feedback is essential to improving your presentations in the future.
  • Focus on the follow up
    It is important to be quick when following up with attendees of your webinar, otherwise they may fall off the radar. These people have shown interest in your brand, so keeping them engaged is crucial. Taking the time to consider how you will follow up with your leads, for example, sales team involvement, marketing processes and recording contact data, are all key processes to consider.
  • Keep it short and sharp
    Your participants won’t read slides that contain tons of information about a topic. Keeping the content short and sharp and illustrating with images, video and diagrams will help to keep the focus of your attendees.
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